TY  - BOOK
AU  - ZIKMUND William G
AU  -  BABIN Barry J
AU  -  CARR Jon C
TI  - Business research methods:  A South- Asian perspective   
SN  - 9781439080704
U1  - X:8b4, M4;Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Cengage Learning        
N1  - Bibliography: P 321-344
ER  -