TY  - BOOK
AU  - Arora Sangeeta
TI  - Marketing of Financial Services
SN  - 8176296538
U1  - X9(Y):51.2.P, P5 
PY  - 2005///
CY  -  New Delhi 
PB  - Deep and Deep India      
KW  - Services Marketing
N1  - Bibliography  P 202-218
ER  -