TY  - BOOK
AU  - Nirmal Singh
AU  -  Thakur Devendra
TI  - Marketing principles and techniques
SN  - 8176294225
U1  - X:51, P3 
PY  - 2003///
CY  -  New Delhi 
PB  - Deep and Deep Publishing India     
KW  - Marketing
N1  - Bibliography P 237-41
ER  -