TY  - BOOK
AU  - MELDRUM Mike
AU  -  MCDONALD Malcolm
TI  - Marketing in a nutshell:  Key concepts for non- specialists   
SN  - 9780750681339
U1  - X:51, P7 
PY  - 2007///
CY  -  New Delhi 
PB  - Elsevier         
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -