TY  - BOOK
AU  - Rampal M K
AU  -  Gupta S L
TI  - Service marketing :  Concepts, applications and cases   
U1  - X9(Y):51, P0 
PY  - 2000///
CY  -  New Delhi 
PB  - Galgotia Pub. Co. India      
KW  - Service Industry
ER  -