Smith P R <br/><br/>
Marketing communications   An integrated approach    
Smith P R; Taylor Jonathan 
 - Ed. 4 
 - New Delhi   Kogan Page          2005 
 - xvi, 696p  cm. 
<br/><br/> Bibliography Chapterwise 
<br/><br/><label>ISBN: </label>8175542888  335.75 
<br/><br/><label>Source: </label> 104/PBD/07-08, 18/10/2007, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8N91, P5