TY  - BOOK
AU  - Smith P R
AU  -  Taylor Jonathan
TI  - Marketing communications:  An integrated approach   
SN  - 8175542888
U1  - X:51-8N91, P5 
PY  - 2005///
CY  -  New Delhi 
PB  - Kogan Page        
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -