Bird Drayton Commonsense direct and digital marketing Bird Drayton - Ed. 5 - New Delhi Kogan Page 2008 - viii, 435p cm. ISBN: 108175543728 420.75 Source: 536/PBD/07-08, 11/01/2008, PIONEER BOOK DISTRIBUTORS General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51:(D6,9(B), P8