Lehu Jean-Marc <br/><br/>
Branded entertainment   Product placement and brand strategy in the entertainment business    

 - New Delhi   Kogan Page          2007 
 - ix, 266p  cm. 
<br/><br/> Appendix P248-56 
<br/><br/><label>ISBN: </label>0749451513  335.75 
<br/><br/><label>Source: </label> 536/PBD/07-08, 11/01/2008, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P7