TY  - BOOK
AU  - Lehu Jean-Marc
TI  - Branded entertainment:  Product placement and brand strategy in the entertainment business   
SN  - 0749451513
U1  - X:511-8, P7 
PY  - 2007///
CY  -  New Delhi 
PB  - Kogan Page        
KW  - Commerce
N1  - Appendix P248-56
ER  -