TY  - BOOK
AU  - Springer Paul
TI  - ADS to icons:  How advertising succeeds in multimedia age   
SN  - 074945167X
U1  - X:513:(D6,(9B), P7 
PY  - 2007///
CY  -  New Delhi 
PB  - Kogan Page        
KW  - Commerce
N1  - Bibliography P 263-267
ER  -