TY  - BOOK
AU  - BELCH George E.
AU  -  BELCH Michael A.
AU  -  PURANI Keyoor
TI  - Advertising and promotion:  An integrated marketing communications perspective   
T2  - Texts in Statistical Science
SN  - 9781259026850
U1  - X:513, P4;Q3/TD 
PY  - 2013///
CY  -  New Delhi 
PB  - McGraw Hill        
N1  - Bibliography: p 607-39
ER  -