BELCH George E. <br/><br/>
Advertising and promotion   An integrated marketing communications perspective    
BELCH George E.; BELCH Michael A.; PURANI Keyoor 
 - 9th 
 - New Delhi   McGraw Hill          2013 
 - xliii,1016p.  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9781259026850  531.25 
<br/><br/><label>Source: </label> 5114, 26/09/2013, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Dewey Class. No.: </label>X:513, P4;Q3/TD