TY  - BOOK
AU  - WALKER Orville C.
AU  -  MULLINS John W.
TI  - Marketing strategy :  A decision-focused approach.   
SN  - 9789339205263
U1  - X:8:(S:44), P6;Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - McGraw Hill        
ER  -