TY  - BOOK
AU  - MAKKAR Urvashi
AU  -  MAKKAR Harinder Kumar
TI  - Customer relationship management
T2  - W.E.B. Du Bois lecture Series
SN  - 9780071333313
U1  - X:511-8, Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - McGraw Hill Education       
N1  - Bibliography: p 233-45
ER  -