ZEITHAML Valarie A <br/><br/>
Services marketing   Integrating customer focus across the firm.    
ZEITHAML Valarie A; BITNER Mary Jo; GREMBLER Dwayne D 
 - 6th 
 - New Delhi   McGraw Hill Education         2013 
 - xxxii, 711p  cm. 
 - SUNY Series, Power, Social Identity, and Education .
<br/><br/> Bibliography Chapterwise 
<br/><br/><label>ISBN: </label>9781259026812  505.75 
<br/><br/><label>Source: </label> 879, 14/03/2014, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51, N6;Q3/TD