ETZEL Michael J. <br/><br/>
Marketing 
ETZEL Michael J.; WALKER Bruce J.; STANTON William J. 
 - 14th 
 - New Delhi   McGraw Hill Education         2007 
 - xxvi, 880p.  cm. 
<br/><br/> Bibliography chapterwise; Appendix: p 330-43 
<br/><br/><label>ISBN: </label>9780070151567  624.75 
<br/><br/><label>Source: </label> 885, 14/03/2014, Pranami Book Service  General Book 
<br/><br/><label>Dewey Class. No.: </label>X:51, P4;P7/TD