TY  - BOOK
AU  - ETZEL Michael J.
AU  -  STANTON William J.
AU  -  WALKER Bruce J.
TI  - Marketing
SN  - 9780070151567
U1  - X:51, P4;P7/TD 
PY  - 2007///
CY  -  New Delhi 
PB  - McGraw Hill Education       
N1  - Bibliography chapterwise; Appendix: p 330-43
ER  -