TY  - BOOK
AU  - LEHMANN Donald R.
AU  -  WINER Russell S.
TI  - Product management
SN  - 9780070603486
U1  - X:89A, P5 
PY  - 2005///
CY  -  New Delhi 
PB  - McGraw Hill Education       
KW  - Commerce
N1  - Bibliography: p 257-269; Glossary: p 251-255
ER  -