HAWKINS Del I <br/><br/>
Consumer behavior   Building marketing strategy    
HAWKINS Del I; MOTHERBAUGH David L; MOOKERJEE Amit 
 - 12th 
 - New Delhi   McGraw Hill Education         2014 
 - xxxv, 776p  cm. 
<br/><br/> Bibliography: Chapterwise 
<br/><br/><label>ISBN: </label>9789351344797  637.5 
<br/><br/><label>Source: </label> 2828, 17/03/2015, VIBHA BOOKS INTERNATIONAL  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), M3;Q4/TD