TY  - BOOK
AU  - HAWKINS Del I
AU  -  MOOKERJEE Amit
AU  -  MOTHERBAUGH David L
TI  - Consumer behavior:  Building marketing strategy   
SN  - 9789351344797
U1  - X:1:(S:44), M3;Q4/TD 
PY  - 2014///
CY  -  New Delhi 
PB  - McGraw Hill Education       
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -