Lal Rajiv. <br/><br/>
Marketing management   Text and cases    
Lal Rajiv. 
 - New Delhi   McGraw-Hill           2005 
 - xiii, 812p  cm. 
 - McGraw-Hill /Irwin series in marketing .
<br/><br/><label>ISBN: </label>0072967625  5837.60 
<br/><br/><label>Source: </label> 260, 23/10/2006, SHUBHAM BOOK SUPPLIER  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing Management<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P5