TY  - BOOK
AU  - Lal Rajiv.
TI  - Marketing management : Text and cases   
T2  - McGraw-Hill /Irwin series in marketing
SN  - 0072967625
U1  - X:51-8, P5 
PY  - 2005///
CY  -  New Delhi 
PB  - McGraw-Hill         
KW  -  Marketing Management
KW  - Commerce
ER  -