TY  - BOOK
AU  - Mehta Subhash C
TI  - Indian consumers:  Studies and cases for marketing decisions   
U1  - X:1:(S:44).2.N7, L3/TD3 
PY  - 1973///
CY  -  New Delhi 
PB  - McGraw-Hill         
KW  - Consumption Economics
ER  -