TY  - BOOK
AU  - SHETH Jagdish N
TI  - Customer relationship management:  Emerging concepts, tools and applications.   
SN  - 9780070435049
U1  - X:511-8, P1 
PY  - 2001///
CY  -  New Delhi 
PB  - McGraw-Hill Education        
KW  - Commerce
N1  - Bibliography: P 206-218
ER  -