TY  - BOOK
AU  - Saxena Rajan
AU  -  Kapoor M C
TI  - International marketing:  Concepts, techniques and cases   
U1  - X:54, M4/TD3 
PY  - 1984///
CY  -  New Delhi 
PB  - McGraw-Hill India        
KW  - Export
N1  - Bibliography chapterwise
ER  -