TY  - BOOK
AU  - GODSON Mark
TI  - Relationship marketing
T2  - Graduate Texts in Mathematics
SN  - 9780199580842
U1  - X:51-8, P9/TD 
PY  - 2009///
CY  -  New Delhi 
PB  - Oxford University Press       
N1  - Appendix: p 393-405
ER  -