LOVELOCK Christopher <br/><br/>
Services marketing   People, technology, strategy.    
LOVELOCK Christopher; WIRTZ Jochen; CHATTERJEE Jayanta 
 - 7th 
 - New Delhi   Pearson           2011 
 - xxi,683p  cm. 
<br/><br/> Bibliography chapterwise. Appendix: P 373-90. Glossary: P 391-408 
<br/><br/><label>ISBN: </label>9788131759344  561 
<br/><br/><label>Source: </label> 2257, 24/01/2014, ASHUTOSH TECHNICAL BOOKS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51, P1;Q1/TD