TY  - BOOK
AU  - WHEELEN Thomas L.
AU  -  HUNGER J. David
TI  - Concepts in strategic management and business policy
SN  - 9788131770542
U1  - XM5:8, Q3 
PY  - 2013///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography: p 115-19
ER  -