TY  - BOOK
AU  - CAVUSGIL S.Tamer
TI  - International business:  Strategy management, and the new realities   
SN  - 9788131725177
U1  - X:54-8, P8 
PY  - 2008///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - References: p 84-87
ER  -