TY  - BOOK
AU  - KUMAR S.Ramesh
TI  - Case studies in consumer behaviour
SN  - 9788131774489
U1  - X:1:(S:44), Q3 
PY  - 2013///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography: p 353-67
ER  -