TY  - BOOK
AU  - Anderson James C
TI  - Business market management (B2B) :  Understanding, creating, delivering value   
SN  - 9788131731635
U1  - X:51-8, Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Appendix: p 268-94
ER  -