MORIARTY Sandre <br/><br/>
Advertising and IMC   Principles and practice    
MORIARTY Sandre; MITCHELL Nancy D; WELLS William D 
 - 10th 
 - New Delhi   Pearson           2016 
 - 669p  cm. 
<br/><br/> Bibliography: p 266-273 
<br/><br/><label>ISBN: </label>9789332574144  749.00 
<br/><br/><label>Source: </label> 5782, 27/03/2017, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513, Q6