TY  - BOOK
AU  - MORIARTY Sandre
AU  -  MITCHELL Nancy D
AU  -  WELLS William D
TI  - Advertising and IMC:  Principles and practice   
SN  - 9789332574144
U1  - X:513, Q6 
PY  - 2016///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography: p 266-273
ER  -