TY - BOOK AU - Frost Raymond AU - Strauss Judy TI - E marketing SN - 812032112X U1 - X:51:D6,9(B), N9 PY - 1999/// CY - New Delhi PB - Prentice Hall KW - Marketing N1 - Bibliography: P 483-92; Glossary: P 445-72; Scanned ER -