Kuegler Thomas <br/><br/>
Advertising and marketing 
Kuegler Thomas 
 - 3rd 
 - New Delhi   Prentice Hall          2000 
 - xxiv,536p  cm. 
<br/><br/> Glossary: P 513-522 
<br/><br/><label>ISBN: </label>8120317181 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513:(D6,9(B), P0