TY  - BOOK
AU  - Kuegler Thomas
TI  - Advertising and marketing
SN  - 8120317181
U1  - X:513:(D6,9(B), P0 
PY  - 2000///
CY  -  New Delhi 
PB  - Prentice Hall        
KW  - Advertising
N1  - Glossary: P 513-522
ER  -