TY  - BOOK
AU  - Kotler Philip
AU  -  Keller Kevin Lane
TI  - Marketing management
SN  - 9788120335707
U1  - X:51-8, K7;P9/TD 
PY  - 2009///
CY  -  New Delhi 
PB  - Prentice Hall        
KW  - Commerce
N1  - Glossary p G1-G8; Appendix : A1-A14
ER  -