TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management :  Analysis, Planning And Cont   
SN  - 087692539
U1  - X:51-8.N6, K7;MO/TD3 
PY  - 1983///
CY  -  New Delhi 
PB  - Prentice Hall        
KW  - Marketing
ER  -