TY  - BOOK
AU  - Luck David J, and others
TI  - Marketing research
SN  - 08769217310
U1  - X:51b4, L8;M2/TD3 
PY  - 1982///
CY  -  New Delhi 
PB  - Prentice Hall        
KW  - Marketing
N1  - Bibliogrphy: p 591-99
ER  -