TY  - BOOK
AU  - Keegan Warren J
TI  - Global Marketing management
SN  - 8120320662
U1  - X:51-8.1.N7, M0;P4/TD3 
PY  - 2004///
CY  -  New Delhi 
PB  - Prentice Hall India       
KW  - Marketing Management
N1  - Appendix P 559-596; Previosly Published as Multinational marketing management
ER  -