TY  - BOOK
AU  - Kotler Philip
TI  - Principles of marketing
SN  - 0876924526
U1  - X:51, M0;M6/TD3 
PY  - 1992///
CY  -  New Delhi 
PB  - Prentice Hall of India      
KW  - Marketing
N1  - Glossary: p 753-61
ER  -