Kotler Philip <br/><br/>
Principles of marketing 
Kotler Philip 
 - 3 
 - New Delhi   Prentice Hall of India        1992 
 - xx, 711p.  cm. 
<br/><br/> Glossary: p 753-61 
<br/><br/><label>ISBN: </label>0876924526 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M0;M6/TD3