TY  - BOOK
AU  - Kotler Philip
TI  - Marketing management:  Analysis,planning, and control   
T2  - Prentice-Hall Series in Marketing
SN  - 0876923546
U1  - X:51-8, K7;M4/TD3 
PY  - 1984///
CY  -  New Delhi 
PB  - Prentice Hall of India Pvt Ltd    
KW  - Marketing
ER  -