Kotler Philip Marketing management Analysis,planning, and control Kotler Philip - 5 - New Delhi Prentice Hall of India Pvt Ltd 1984 - xxi,792p. cm. - Prentice-Hall Series in Marketing . ISBN: 0876923546 Source: General Book Subjects--Topical Terms: Marketing Dewey Class. No.: X:51-8, K7;M4/TD3