TY  - BOOK
AU  - Kotler Philip
TI  - Marketing management: Analysis, planning controlplanning,implementation & control   
SN  - 0876925131
U1  - X:51-8.N6, K7;M8/TD3 
PY  - 1988///
CY  -  New Delhi 
PB  - Prentice-Hall         
KW  - Marketing
ER  -