TY  - BOOK
AU  - BOWMAN Cliff
TI  - Essence of strategic management
T2  - (Prentice- Hall Essence of Management series)
SN  - 8120309049
U1  - X:8, N0 
PY  - 1990///
CY  -  New Delhi 
PB  - Prentice-Hall UK        
KW  - Management
N1  - Reprinted; New Delhi Prentice-Hall of India, 1995; Bib.p-149; Appendix p-135-48
ER  -