TY  - BOOK
AU  - Shajahan S
TI  - Applied case studies in marketing
SN  - 9789380607115
U1  - X:51, Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - Primus Books        
KW  - Commerce
N1  - Bibliography: P 537-42
ER  -