Posavac Steven S <br/><br/>
Advertising marketing and brand building   Understanding consumer behaviour    
Posavac Steven S 
 - New Delhi   Reference Press          2012 
 - xi, 331p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9788184050752  828.75 
<br/><br/><label>Source: </label> 602, 29/02/2012, Ansh Book International  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), Q2