TY  - BOOK
AU  - Posavac Steven S
TI  - Advertising marketing and brand building:  Understanding consumer behaviour   
SN  - 9788184050752
U1  - X:1:(S:44), Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - Reference Press        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -